Where can real estate agents find content for social media marketing?
It’s Monday morning, you’re staring at your computer screen as you try to write your social media posts for the week. What should you post? Even a cat? Another inspiring quote? A link to their MLS listing?
Marketing messages must be consistent across all marketing channels. So instead of stressing about creating new content for social media, just look at the marketing you’re already doing and find easy ways to optimize it for social media. Have you recently sent a direct mail campaign? Do you send a weekly newsletter? Are you placing an ad in the local newspaper? All of these marketing pieces can provide some great material for a social media post. By keeping your messaging consistent across all channels, you create brand consistency that helps build trust and brand recognition.
Below are some common print and mail pieces that real estate agents use regularly and tips on how to get these pieces into digital channels.
Invitation to the open day
Create an event through your Facebook page to invite your followers to an open house. Then post a link to that event on Twitter, Google+, and LinkedIn. During the open house, be sure to encourage people to follow you on social media.
Just Listed or Newly Sold Postcard
Use the exact same images and messages from the postcard to create a blog post. Then share a link to that blog on your social media. Interact with your followers by asking them what their favorite room is or ask them to guess how much they think the house sold for.
property brochure
Select one or two of the best photos from the flyer and post them on Instagram. Include a short description (2-3 sentences) and some hashtags to make it easier for people who don’t follow you to find your photo.
Testimonials
In the LinkedIn experience section, you can upload a digital version of customer testimonials in document and video form. You can also connect with past clients and ask them to leave feedback directly on LinkedIn.
triple agent flyer
Almost all social networking sites have space for a bio or an “about me” section. Instead of writing a new bio for each one, take the text from your brochure or listing presentation and tweak it for each social network.
Don’t kill yourself trying to create completely original content for every marketing channel. Instead, take a basic message and optimize it for each channel. This will not only save you time and sanity, but it will build brand consistency and repetition will motivate your target audience to take action.
