5 Signs It’s Time to Replace Those Old Trade Show Stands and Displays
It can be tempting to hang on to those trusty trade show booths and displays to save money. Unfortunately, many companies make the mistake of holding onto them too long and end up costing them much more money than it would have cost to replace these items in the first place. Here are five signs that it’s time to let loose and buy new gear for the next show.
Poor quality or discolored graphics
Graphics that stretch across trade show booths and appear on screens are the first thing attendees will see when they walk past a company booth. So if they are of poor quality or discolored in any way, they will simply be overlooked. These potential leads will walk right past you and never give the company a second glance.
Make sure all graphics used in company trade show booths are bright, high-quality, and reflect the marketing plan. This will give the sales team the best chance of picking up the hot, warm leads in the crowd.
Outdated styles and concepts
Staying ahead of the curve and demonstrating that the company understands its target audience is vital to its success. Therefore, if the screens, graphics and floor plans are out of date, it will not only make it impossible to identify with the target market, but it will also cast an unpleasant light on the brand.
To avoid this, know when trade show booths and displays are looking old and immediately invest in something different. In some cases, companies may rent or purchase specific parts rather than the entire structure, but if you’re unsure, get an expert or third party opinion.
Weight, size and not meet the needs of the company
If transportation is involved in a company’s marketing plans, shipping exhibitors and trade show booths will cost a small fortune. You can also waste a significant amount of time installing and removing the display. Save the company money and time by switching to new lightweight and compact versions that set up in just minutes.
Sometimes displays can still be in great shape and look good, but they no longer meet the needs of the business. For example, if a business wants to launch a new product line rather than just marketing its services, a larger screen is likely to be needed in addition to graphics, accessories, and a new strategy.
One of the best ways to identify booth components that need replacement is to first create a marketing plan, strategy, and design. The team can then compare it to what the company already has and identify areas that need improvement. It also makes it easy to decide which parts the company can afford to reuse and which can wait for the next show.
Saving money is always important, but sometimes companies end up losing more money in the process. In tough economic times, this can have a significant impact on the company’s prospects. So while it’s important to get the most return on your investment, be sure to replace trade show stands and displays when needed.
