Why you need your own lead capture page for your MLM business
Gone are the days of buying leads for your MLM business. Because? Because when you set up your own lead capture page, you can generate MLM leads on your own.
The best part of generating MLM leads on your own is the fact that the people who inquire about your online network marketing business through your own lead capture page are, on average, smarter, more informed and are generally more qualified prospects. Add to that the fact that they are not just asking about a general generic business opportunity, but about YOUR specific business as well.
Having your own MLM lead capture page is important because it helps you do one of the most important things in the history of internet marketing and that is build a list. Building a list is important because even if someone doesn’t join your MLM opportunity, you have a list that you can now go back and market to at some point in the future. But clearly these people are interested in a “business opportunity,” which is one of the hottest keywords on the Internet.
So what exactly are lead capture pages or sometimes what people call “capture pages”?
These are single page websites used to capture MLM leads. Today many of these pages include videos, so people can literally “see” the person they will be working with, they also include a bit of information about the MLM company and the product, but most importantly they definitely include a web form that will allow you to enter a name, an email address, or whatever information you want to enter. I have used mine to get names, full addresses, email addresses, and phone numbers. I have even asked my visitors to take a short survey to find out how many hours they have available to work in a business and how much they are willing to invest.
Your ultimate goal when setting up your MLM lead capture page is to get the prospect to give you their information. So your page needs to be compelling enough and provide enough information about YOU, your product/service and your opportunity to make someone not only want more, but want to sign up as a business partner.
Here’s an internet marketing fact: If someone doesn’t give you their name and address, chances are they’ll never buy from you.
All internet marketing legends use highly effective lead capture pages before trying to sell anything. Or, in the case of network marketers, a lead capture is used before someone joins your network marketing team.
Ok, so you’re probably wondering, how do you go about setting up your own MLM lead capture page? Well, there are several options available. One of them is of course that you can buy a template on the net and then redesign it to fit your specific style, needs and tastes. Or you can create one from scratch, today you don’t have to be super tech savvy to create your own MLM lead capture page. Or you can go to a site like guru.com or elance.com and hire someone to create one for you. It’s up to you and what’s in your budget.
However, here are some tips that I would use:
1. Make sure to add a video. Videos are all the rage on the internet and you want to make sure you keep up with the trends. Like I said before, a video will give your prospects an idea of who they’re working with and that’s important.
2. Be brief. Today, the long lead capture pages of sales letters are dead. They don’t even rank on Google. You want your information on your lead capture page to be short, sweet, and to the point.
3. Be unique and be yourself. At the end of the day, you are who you are and just by being yourself you will stand out from the crowd. So don’t be afraid to be yourself.
It’s a new day for MLM reps doing business online. Developing lead capture pages and building your list will put you ahead of the game. The beauty of having a list is the fact that even if these people don’t decide to join your business, you can potentially market to them with something else in the future. MLM reps must be forward-thinking in the new global marketplace. That’s what will help you lead the pack.
