Why You Need To Choose SMS Marketing In India
Currently, there are more than 929.37 million mobile phone subscribers in India. According to a survey conducted by Nielsen Informate Mobile Insights, there are 27 million smartphone users in urban India. Today, SMS is a popular medium for delivering Value Added Services (VAS) in India. It is estimated that around 20% of urban Indians have used an SMS VAS service. SMS is an effective marketing tool in India, showing higher conversion rates than other conventional media.
As mobile phones gain recognition among the people, small and large businesses alike have started relying on mobile marketing to promote their products and services. Different types of mobile marketing strategies are used in India such as Multimedia Messaging Service (MMS), Short Message Service (SMS), Mobile Pay Per Call, Voice Marketing, Mobile Banner Ads and Apps. mobile.
However, SMS marketing is gaining recognition among marketers as a fast, reliable and effective mode of communication. In addition, the short message service (SMS) has become a popular mode of communication among people. It is estimated that an average Indian sends around 29 SMS per month. Since it is cheaper than other common marketing modes, SMS marketing is often used by small businesses to market their products.
As SMS technology is booming in India, bulk SMS software is emerging in India to meet the unique marketing requirements of businesses. Earlier Indian marketers had to rely on SMS service providers to send various messages but now by using bulk SMS software they can get full control over their marketing campaign. As the SMS software has customization options, the users can customize the delivery time of the messages according to their needs.
Another major reason for its growing popularity in India is that SMS marketing campaigns are easy to manage. The SMS software has a user-friendly interface that allows even an inexperienced marketer to use it effectively. As it has a faster turnaround time, businesses can determine the progress of their marketing campaign within a few weeks and can update their campaign on time.
Today, the bulk SMS technique is often practiced in metropolitan cities like Delhi, Mumbai, Bangalore, Chennai, Ahmedabad, and states like Punjab and Gujarat. In addition, it is also gaining recognition in other small towns and cities. Today, different types of bulk SMS software are being introduced in India to improve communication in India. SMS marketing has taken on tremendous growth in India and still has a lot of untapped potential.
