Why should a business hire a freelance copywriter?
Considering Hiring a Staff Writer? While it may sound like a good idea, and it has its benefits, let me give you a few reasons to reconsider and outsource instead.
Hiring a good/effective/hardworking/affordable freelance copywriter has many very positive benefits:
Number one: profitable.
By hiring a professional copywriter to work on your marketing materials, you will save money and ultimately increase your bottom line. A professional freelance copywriter knows what to write to maximize your marketing message so that it dramatically increases its effectiveness. Effective marketing means more success and more success means more profit. Very simple things.
Plus, as a bonus, professional freelance copywriters pay for their own office space, taxes, equipment, and insurance. You pay them to write and that’s it. They also work as needed, so you avoid having to pay an employee who doesn’t have productive work to do.
It is a win-win situation.
Number two: time savings.
Freelance writers write every day, something you or another staff member may not be able to do as often. Writing is tedious work, but a freelancer is trained to get those highly effective words on paper quickly and efficiently. A job that might take an employee a working day to write, a freelancer could have done before lunch.
Number Three: Professionalism.
Strong, articulate and effective writing is very important when it comes to marketing copy. If the copy on your website, brochure, sales letter, or business script isn’t professional and convincing, its effectiveness will suffer and, indeed, your bottom line.
Number four: productivity
Let your employees do what they do best and turn the writing over to professional writers. Productivity will increase.
Number Five: Fresh Foresight
Maintaining objectivity is difficult when you’re working on a project every day. A freelance writer can bring an unbiased mindset and offer a fresh perspective. The freelancer can help you breathe new life into your copy and reinvigorate your project.
Number Six: Error Free.
When you’ve been looking at the same project for so long, it all starts to blend together. And when that happens, despite your best efforts, the bugs creep in. The problem is that even though it can be a stellar presentation, a typo or misspelled word can mess it up. A professional writer will deliver clear, concise writing without these costly mistakes, every time.
Number seven: on time and under budget.
Deadlines must be met. Every time. Without exceptions. Unfortunately, deadlines are set by the needs of a project, not the complexity, and sometimes there’s just too much to do to get it all done on time. That’s when you call on a business freelance writer, someone you can count on to get their assignments done and ready to go on time.
Conclusion: Outsourcing your business/marketing writing is cost-effective, time-saving, professional, productive, energizing, error-free, on-time, and on-budget.
Now is the time to hire a freelance copywriter to work for you!
