Things to know about SMS marketing
SMS marketing is one of the modern marketing strategies to reach a larger potential customer base and advertise. Today, several million text messages are sent and received every day, and more than 95% of received messages are read within four minutes of receipt. Additionally, SMS has a response rate of 28%, much better than click ads (0.11%) and direct mails (2.6%). With its higher response rate and faster response time, SMS marketing is proving its worth in today’s marketing arena.
The sheer number of mobile device users makes it nearly impossible to send promotional ads to every individual. That’s where bulk SMS comes in handy. It is a state-of-the-art mobile marketing strategy that allows businessmen to send large numbers of sms to thousands of customers using software.
This software is not only effective but also affordable. That’s why marketers use it more often than other modes of advertising. Sending frequent network updates in the form of special offers, discounts, and giveaways to customers is an effective strategy that builds a stronger customer relationship. However, simply sending an SMS would be of no use unless it is correctly formulated and sent at the most opportune moment. Bulk sms software also allows the user to customize the delivery of the messages so that it does not cause any inconvenience to the customer.
Businessmen should not send messages frequently to avoid irritating customers. In addition, potential customers should not be forced in any way to give out their mobile phone numbers. They may feel cheated by projecting a negative image of the company. Using a simple shortcode makes your business easily identifiable to customers. Tell customers what they tend to get right in the message that should be relevant to the product offered. It may not always be possible to personally address the customer in a short message, but there are benefits to doing so.
Reaching a larger number of people in a fast and cost-effective way is the goal of all marketing companies and SMS, which is one of the dominant modern marketing strategies, provides just that. Sending multiple SMS ensures a loyal customer base as they routinely provide the latest and upcoming deals from companies.
SMS marketing continues to grow in the field of marketing and its full potential has not yet been realized. With the advent of the latest marketing strategies, mobile marketing through short messages and codes is likely to overtake email marketing. In today’s world where almost everyone has a mobile phone, businesses turning to SMS marketing can definitely increase the productivity of their business.
