Social Media Advertising Trends You Should Watch Out For
Social media is a valuable tool that brands can and should use to improve their presence and build a loyal following. Businesses that have successful social media marketing campaigns have a dedicated staff that stays on top of emerging trends. This alone can help your brand stay ahead and your competitors.
If your company doesn’t have an in-house social media team to stay tuned, you can always turn to social media marketing services. Even with these services, it wouldn’t hurt to stay on top of industry trends. The following are the ones that we believe will have priority in 2017.
Ads using live video features
Live video broadcasts are becoming increasingly popular with brands and consumers. You can find companies that broadcast live behind-the-scenes access to events and consumers who share their thoughts and activities. What we are seeing is the growing acceptance of live streaming on both ends of the spectrum. Those with a large following will almost certainly have thousands of people watching their broadcasts live (if scheduled at the right time of day).
While this trend is worth keeping an eye on, there is another one worth noting: live ads. Imagine a local baker broadcasting the preparation of his cakes and tarts, then telling viewers to come get a slice while it’s still hot! This has never been done before, simply because it was not inexpensive (or easily accessible). The internet has opened up new opportunities for businesses large and small, so be prepared. This is not a trend you want to pass up – choose and hire one of the reputable social media marketing companies.
Remarketing with dynamic product ads
Once again, online media makes it possible for advertisers to do things that were previously impossible. In the past, we were unable to remarket the exact same product that a customer was previously viewing. In any case, your generic ad would be displayed, but never a real product that the customer was interested in. With retargeting, you can display dynamic ads showing the various products the consumer was viewing, increasing the chances that they will return to make the purchase.
The chatbots
Today’s consumers seek immediate access to brands; This is why social media has really taken off for businesses of all kinds. Those with a social media presence prevail because this is where customers interact with them.
Improving the way your customers interact with your business is key to maintaining a high satisfaction rate. With the new chatbot feature, brands can interact with customers on social media and through their websites. Chatbots can be used to answer customer questions and even sell your other products and services. Surveys already show that customers willing to spend $ 56 per purchase were excited about using chatbots during the purchase process.
It’s hard to predict which trends will hold for the long term, but one thing’s for sure: This year will be a time for advertising creativity. Hopefully, you have a social media marketing company on hand that can help you and your brand pave the way to a new and better form of advertising.
