Should I give away my interviews for free or should I sell them?
My motto, which I have found very effective, is simply to give the information away for free.
If you visit my website, you’ll see over 150 hours of audio interviews with business experts, marketing experts, and copywriting experts, FREE.
Many times people say that I am crazy. They ask “why are you giving this information away for free?”
In the world of the Internet and the world of advertising you are struggling for mind share.
Give away information in exchange for free works. People like free things, as long as they are of good quality and have value.
My strategy is to build credibility by giving first.
If I can give away a very high quality interview, that provides answers to my listeners on a topic, I have positioned myself as the number one interview expert, who is honest and provides value, where others in my field may be charging thousands. dollars for the same information.
I’m giving it away and I get a chance to be heard and build a relationship with the listener.
So by giving it away for free, you get all those benefits. Once you have a relationship with your listeners, you have an opportunity to sell them something. But trust must come first.
Remember, you are fighting for time with your prospect. And if you’re competing with a competitor who charges for information of the same or lower quality and you’re offering it for free, you’ll always win.
Try it. Works.
