Secret copywriting tactic used by a popular TV show makes people eager to buy from you
Do you want to write copy that people love to read and are eager to buy?
The kind of copy that pulls people in from the first word and has them practically salivating over whatever it is you’re selling by the time they get to the end?
Then all you have to do is drop the hype and “publicity talk” and just write your copy like you’re speaking in real life, every day, slang and all.
Why does this work so well?
Well, there are probably many reasons. But the main reason is probably because people love to talk and communicate with real people. People with real personalities (warts and all), real problems like yours, and real flaws.
I mean, think about it.
What are the most popular TV shows?
Reply:
Reality show.
Shows like “Survivor” get huge ratings. Because it’s about real people doing real things in real situations (for the most part).
And people love that.
They like to know how other people deal with problems (like whatever problems their product solves) and how life is going for them.
And on top of that, nobody likes a bogus, scripted sales pitch. And no one likes an ad that sounds fake, either.
So be yourself. Be human. Show some personality and that you’re not someone who thinks you’re better than them.
Do these simple things in your copy and your response will skyrocket.
It happens every time the editors who understand this. And it will happen to you too when you try it.
