Sales letters that bring results
We are all busy. If a person takes the time to read a sales letter, they should
be interesting, and awaken a desire, a need in us.
It is essential that your product or service reaches the right person.
“How do I make that happen?” You asked.
Before you send sales letters, do your research. Direct to the sales letter
to those whose goods/jobs require your product/service.
Forums are a great place to get feedback on products/services.
You may have an idea of how your product/service will be received.
Discard one version of your business plan, if that’s more comfortable for you.
for you. It is also a means of advertising. Pitching an idea earns tips,
previously reviewed by you.
The first words of a sales letter is to hold the reader’s attention.
Make the point, be clear. Use words that are easy to understand. Do
Don’t run with your owner.
List the benefits and detail the features. Most people want to know
What’s in there for me? Why should I buy the product/service?
Remember, never get technical. Just type as if you were talking to a
partner, friend
The sales letter is sent to get a positive response. The answer, form, fax,
etc should be easy to understand. Provide a postage-paid envelope.
A deadline is required. It causes an individual to act, especially if
he/she has an interest.
Always, repeat the offer. A guarantee adds a flavor of credibility.
Above all, be fair to customers and you will get repeat business.
There is no better advertising than word of mouth, which is equivalent to more
business.
A sales letter is the introduction to your product/service. the header
it is three to five words long. The writing level is based on comprehension.
of an eighth grade student.
