No-Nos Logo Design for Online Entrepreneurs
Once you’re in an online business, you’ll have to deal with hundreds, if not thousands, of competitors. So being unique will give you an edge and that edge in the online business landscape would make the difference between wild success and complete failure. One of the things that will make your online business unique is its equivalent of a banner; your logo.
Anytime you see the swoosh, you know exactly that the product it’s stamped on is made by Nike. What you’ve heard about that company as far as how they make their product would apply to any product you’ve seen with the swoosh. You want the same familiarity with your brand logo and your business, so it’s a big deal when deciding which logo to use for your business.
Unfortunately, there is no complete template that we can follow to design the perfect logo. On the other hand, there are some things that we can avoid to be one step closer to providing our company with the perfect or ideal logo.
A no-no logo design is commissioning fans to do the work. You get what you pay for in this business and when you choose to do business with a company that promises very fast response time and very cheap rates; you should not expect the best result. It’s always best to work with an established logo design company who may charge more, but you can be sure they’ll deliver something great.
Another thing to tell the company you commissioned to make your logo is to avoid relying on what’s hot today. Relying too much on trends could leave you with a logo that would look out of date 5-10 years from now. By starting from scratch and from an idea inherent in your business, you can be sure that your logo will not fade over time.
Remember that you would use your logo on almost anything related to your business. For example, when handing out flyers, it makes sense to use only black to save on expenses. If your logo relies too much on color to make sense, you’re in for a big problem. It is even strongly recommended that the logo design process start with a black and white version of the logo. In this way, you would easily know how it would look in black and white when you were forced to reproduce the logo in those tones.
Originality is very important. Stock images should be avoided. Copyright laws are very serious and amateur designers may not be aware of them. As such, if they use stock images and incorporate them into your company logo, you could find yourself in legal trouble down the road.
We cannot stress enough the importance of having the ideal logo for your business. It will serve as the face of your business and you surely want the face of your business to look its best. Avoid these big mistakes, read more about logo design, see why certain logos are so popular and attractive, and of course, you can have a logo that perfectly suits your business.
