Internet Marketing – Online Lead Generation – Leads
For a network marketer, nothing is more important than generating new leads and keeping them to create new downlines. Let go of all those old ideas where you spent hours on the phone and engaged in arguments trying to win over a potential client while cold calling frustrations mounted. It sounds similar to banging your head against a wall!
Even when all your efforts seem to be improving with a few prospects showing interest, take a minute to analyze, are your bottom line showing healthy growth? Are you making enough profit to break even and beyond, so much so that your downlines have become firmly entrenched traders in their own right? If the answer is no, not really… keep reading…!
What you need is a predictable system that can help you generate real leads (and not just leads), convert them to create profitable downlines, and help retain them.
To generate leads via the Internet, remember a few marketing basics:
You are not just selling a product; you are satisfying a need, so more than anything, it is important to identify to what extent you will be satisfying that need.
People don’t have time, but if you can get their attention, they’ll make the time for you and you’ll have a ‘convinced’ prospect… business on demand. Biggest Tip: Potential customers are drawn to a business that spends time building relationships, rather than one that just advertises. Online marketing speaks of a complete paradigm shift from the old to what is universally known as web 2.0 marketing, where prospects are generated through pull marketing rather than “lead chasing.”
Jump on this hottest social marketing phenomenon by joining MLM communities of like-minded people, where you can build business relationships and generate leads. Touch the intelligence of the network: categorize your important information. Keep it short and sweet and to the point instead of long.
Optimize SEO searches. Upgrade to appear more often and generate leads. Use smart anchor texts (the clickable text in your link tag)… make sure your first two words are descriptive and engaging. Search engine results pages select links that match anchor texts with keyword searches.
Instead of breaking your lungs on the phone, log on to social sites and have interesting discussions about your favorite project. Post information and opinions while responding to others. Link Where You Can – Increase the number of inbound links to your web page across multiple websites
Create an engaging profile, complete with music, pictures, videos, podcasts, and how-to blogs. Post comments regularly. Include information that will help them improve their lives and appear as positive proactives. Soon you will attract potential customers.
Collect email addresses and send interesting newsletters, offers and information. Address them as you would address a dear friend. Personalize!
Create pop-ups with attractive and useful content to generate leads.
Use great technology like floating ads to bypass popup blockers launched by many websites. Now you can design your ads that look a lot like popups and will be seen by your targeted potential customers.
Seriously…the ideas are endless…all you have to do is network and network passionately.
