Finding a High Quality SEO Reseller Program
There are many reasons why a business should consider joining an SEO reseller program. The most obvious reason is to increase revenue. But there are others to consider as well. Basically, a company that is in the information technology space and does not currently sell search engine optimization services might consider becoming an SEO reseller. Many companies have found this to be a great way to increase revenue from an existing customer base, as well as solidify customer relationships by expanding your product offering. The more you do for your client that brings positive results, the longer they will stay with you and remain a client.
So once you’ve decided you want to join an SEO reseller program and add search engine optimization to your product mix, how exactly do you go about finding the right plan? This is the hard part. Given how new the search engine optimization industry is, there are unfortunately many unscrupulous companies out there. For this reason, you must be quite careful when selecting which partner you will work with. A quick internet search will return many results. However, 95% of these companies are the ones you want to avoid. Remember, you are jeopardizing your customer relationship when you bring in a partner. If the engagement turns sour, this could end your relationship with the customer and your investment in selling to that customer is lost.
So what are the criteria for selecting the right SEO reseller program to join? First of all, do your homework and learn as much as you can about the company you are considering partnering with. Understand your ownership structure. Ask for client references. Gig is deep if you can dig into their history and the way they do business while maintaining professionalism. Most professional SEO firms will be happy to provide references and talk about their history and philosophy. If you have trouble getting in touch with them or if they are unwilling to openly disclose and discuss their trades, these are bad signs. Also, don’t be in a hurry. The more time you spend with a potential company, the better you get to know them.
One final idea is to do it highly with a potential SEO reseller program. Choose a client to test any of them in your new search engine optimization offer. Make sure you choose a client who is flexible and has a strong relationship with you. After the engagement has lasted a while, ask for honest feedback from your client. There’s simply no better way to know if a new business initiative is going to work than to test it with a real customer. If you do this and the program is successful, you know you have a winner and you have found your partner.
