Facebook Advertising – 9 Helpful Tips
Depending on your budget, you can put up a good and effective ad on Facebook, but alas! It doesn’t matter at all if you don’t have a big corporate budget to invest, so no problem. Remember that launching a good profitable ad to a bucket of millions of members means, as a mathematical rule, that more than 20% would definitely be aware of your Unique Selling Proposition (USP).
A good tip when it comes to these social networking systems for business purposes is to have a bit of Marketing knowledge for better effectiveness. Facebook’s marketing strategies and social media trends are constantly changing due to this ever-growing member database. Facebook has evolved from a network system of puping students and placing banner ads targeting college students to a now larger and more complex advertising system.
In its recent past, it was a rule to place a targeted banner ad to the network, placing social ads is one of the most attractive ways to generate profit and the latest trend. The social ad system is strictly related to a list of friends and takes into account the personal details that people enter in their profiles. These particular ads can be shown to segmented groups either by age, gender, location, language, marital status, tastes or preferences, keywords. people put on their profiles and so on.
A Social Ad is basically a graphic with descriptive text. These appear in people’s news feeds or in the Facebook ad space (the bottom of every screen), depending on how much you want to pay to be placed.
Here are some tips for you to place a free social ad, after that you can increase your budget depending on you and your campaign in general:
1 – Click on the Advertising link and click on the ‘get started’ tab
2 – Try to define if you want to drive traffic to your website or to a Facebook fan page
3 – Define your target by choosing your preferred audience tab on a demographic basis if you wish
4 – Prepare a good eye-catching text and hire a graphic designer for a graphic with visual impact, when you feel that everything is fine, upload it. Ad text should be no more than 25 characters for the headline and 135 characters for the body copy. The image to be uploaded must be set to 110 pixels wide x 80 pixels with an aspect ratio of 4:3 or 16:9. The size of the file to upload should not be greater than 5 megabytes.
Facebook social ads do not allow Flash animated graphics, although they are working on that, in the meantime, you can use an external server or applications to keep it on your fan page. Remember this rule of thumb: headline text is more important than image, try this more and more until you’re completely satisfied with your overall CTR.
5- Define which payment system you want. You can choose between CPC or CPM
6 – Test your ad for any other bugs or errors, once you are sure of everything, enter your credit card information to formally start your Facebook campaign
7 – Check your daily statistics as well as detailed demographic data, always check your impressions and clicks. You can do this in the daily stats tab, this can also be displayed as a nice graphical form.
8 – Remember that prices generally go down and down the more people click on your ad on a regular CPM and rate basis, so tweak and click to improve your existing ad campaign.
9 – If you have a big budget to spend, you can use Facebook Beacon, Sponsored Marketplace listings, Sponsored Stores or Sponsored Groups. It’s good to know that measuring the effectiveness of a social media campaign is sometimes hard to track.
There is no sacred rule to follow, however, you can track effectiveness by monitoring your web traffic, measuring ROI, tracking how many contacts or followers you have so far, and very importantly, public perception and awareness. of your brand, service. or idea you are promoting or selling.
Facebook Marketing is growing in many countries outside of the US, for example in Europe Facebook banner ads are somewhat cheaper than American, Italy for example is the leader so far. Those foreign clicks show a less saturated projection and the majority of their end users are not just college students. A constant demographic increase is affecting Facebook, users over 30 years old are now part of the family, which makes this business one of the most lucrative.
Remember that it is always good to start small if you want to experiment with this system, after that you can increase your expectations and your budget of course.
