Definition and Characteristics of Signs and Symbols
A sign is any written or drawn representation that expresses or indicates the existence or meaning of that particular thought. On the other hand, a symbol is a representation of an abstract idea with a sign, shape, color, etc. by convention, association or resemblance. Signs and symbols are synonymous terms that express the same meaning. Symbolism is the ideas behind the symbols used for the production of the work. They are the suggestions through images of something that is invisible or intangible. This representation of the material object is not simply for its own interest or beauty, but as a representation of an abstract idea.
Symbols embody the ideas, norms, values and beliefs of a group, association, ethnic society or nation. Therefore, when they are used in the production of artifacts, the only goal is to use them to propagate and educate users about the cultural gems of their society. This makes artifacts produced with these symbols functional.
Signs and symbols are easily identified by the characteristics listed below.
1. It must be quickly and easily recognized, retrieved, or remembered. It should not be difficult for someone to remember the shape of the symbol or sign. This implies that it must be unique but simple in its representation.
2. It must show the image of the company: A well-designed sign or symbol of a company should quickly say what the company does or customers should be able to predict the activities of the company from the symbol or sign that it has adopted as its logo . .
3. Must reach the level of understanding appropriate to the intended audience. A good sign or symbol must be able to be understood by all members of the population. This includes both the literate and illiterate classes of society. Despite the variation in their educational levels, all the target audience must be able to understand it.
4. It should be smaller in size: Symbols are usually smaller in dimension and should be able to be played at a faster speed without difficulty. In addition, it must be visible, albeit smaller, from all directions.
5. Can be designed in single color. Symbols and signs are mostly designed in a single color, preferably black, and in silhouette form. However, some company, association and institution signs are sometimes colored to reflect the beliefs, values and ideologies of the respective group.
