Color can instill confidence, even for life insurance agents
Years ago, a major American company wanted to find out how different colors affect the human psyche. In fact, they spent millions of dollars on this research.
You may be wondering, “Why would someone spend so much money on something like that?”
Well, you might be surprised to know that they actually discovered a secret within a certain color that influenced the way their clients, associates, and the world saw them. The bottom line is that this color, when used correctly, instills CONFIDENCE and a sense of comfort in the human mind when viewed.
Since then, this 118-year-old company has grown to become a global powerhouse with engineers and consultants in 170 different countries and nearly 330,000 employees. Not to mention, in 2005 he made $91 BILLION in annual revenue.
I don’t know if anyone can give you a fair estimate of how much this shade of blue has contributed to the success of this Corporate Giant… but they thought it was important enough to proudly use in their logo.
This shade of blue is commonly known as IBM Blue, and as you probably guessed… the company is International Business Machine Corporation, IBM, also known as “BIG BLUE.”
Little things that inspire confidence… “Why are they so important?”
As you’ve probably seen in recent years, the life insurance industry has come under attack due to a minority of agents using unscrupulous sales tactics. These attacks, unfortunately, affect us all…
And it hits us where it hurts the most… “In the wallet.”
As soon as you say you’re an insurance agent, half the people slam the door in your face or hang up on you. Due to the simple fact that we are financial advisors, some people see us as criminals… It seems that we are guilty by association.
I brought up the IBM blue story for this reason: As a Million Dollar Leads reader, I want you to have as many advantages as possible. Since one of the biggest issues we face as insurance agents and financial advisors is “TRUST or lack thereof,” I want to share with you every little tool and technique that will improve the way your clients, prospects, and prospects see you. .
For example, you should always use a blue pen to sign your name… Again; This is where the trust factor comes into play. You may want to consider using blue ink on the paper you use as stationery… Another thing you might want to do is consider wearing a navy blue suit or blue tie when meeting your clients.
I even saw that there is now a cologne called Liquid Trust that is supposed to instill confidence in whoever smells it. Whatever works… It doesn’t hurt to try!
The main reason why trust is so important is… Selling to someone who doesn’t trust you is like trying to force a square block into a round hole… “It’s just not going to happen!” You see, when they trust you, the resistance to listening to what you have to say just melts away.
I preach on the value of being a good listener… And really listening to what your customers have to say and what they want… If you truly and honestly listen to them and allow them to trust you… You not only earn their trust, but your commissions and referrals will grow enormously.
