Annuity Lead Generation Systems
Annuity lead generation systems can skyrocket your insurance and annuity production, which is why it’s vital to find ones that work. In this article, I’ll talk about some of the different types of annuity lead generation systems that are available and how to combine them with what you really want to do.
I hope you noticed that in the first sentence I mentioned “some” that work, which means there is no magic bullet when it comes to annuity leads and annuity lead generation. Like any large army, you need to assemble an arsenal of weapons and tools to help you win the battle. The battle here is writing more annual business.
So, let’s talk about the common ways to generate annuity leads:
Seminars: Seminars are one of the great annuity lead generation systems and can generate thousands in sales, but they must be done correctly. If not, they could cost you more than they’re worth. With this system, there is a lot of preparation involved in selecting venues, confirming appointments, direct mail, and of course, the decision to serve or not serve dinner.
Direct Mail – Direct mail is just that, you buy a list or build a list of potential prospects and send them a letter, free report, postcard or other marketing piece and hope they call or fill out a form and send it back. back to you so you can set them all up and schedule the appointment. Once again, what do you send, how many, do you pay the return postage, what works best, a letter or postcard. Many direct mail companies also require a minimum mailing of 3000-5000, so keep that in mind if you’re on a tight budget. Typical email response rates are between 1-2%.
Leading Companies – When it comes to annuity lead generation systems, this one definitely has the most complaints. These companies traditionally collect data for the annuity prospectus, but often the data is shared, which means that after the prospectus is purchased, it can be distributed to other agents in the same area and there is nothing worse than buying a 40 prospectus. dollars and the prospect says, “No thanks, you’re the third salesperson to call me this week.”
Some companies offer what they call exclusive leads, but again, unless you generate your own leads, you really have to take that with a grain of salt.
Pre-Scheduled Appointments – These preset appointment leads can be much more expensive than some of the other annuity lead generation systems, but if you find the right company to work with, you will definitely get in the door. This is a great way to get the initial appointment, especially if you are not good on the phone.
Websites, Articles, and Social Media – Of all the annuity lead generation systems, these three are the most underutilized. The reason is that they require thought, time and effort, but what you are missing is that these are also the cheapest annuity lead generators you can find. By having a website with a call to action to sign up for a free report or newsletter, you essentially capture that person’s name and email for life. You are building your mailing list for free!
Facebook, Twitter, LinkedIn, and even YouTube should not be overlooked in your marketing plan. If you think tweeting is too complicated, there are many companies that can help you set up a plan for next to nothing.
When it comes to finding annuity lead generation systems that work, it really is a trial and error process. Are you good in front of crowds? Maybe the seminars will do it for you. Many producers hate talking on the phone or making appointments, but they can be excellent closers. Maybe presets or using an appointment scheduler is the answer.
Go through all your options and check out the exchanges and see how the big dogs are generating your leads and then stick with the same plan. Generating annuity leads for your business doesn’t have to be difficult, it just has to make sense.
