7 Most Common SEO Mistakes You May Want To Avoid
When it comes to content marketing, your blog or website needs to be optimized for search engines. Although SEO techniques are changing over time, SEO is still important for better ranking. However, while optimizing your site for SEO, be sure to avoid some common mistakes. Below are some common SEO mistakes most people make.
1. Choice of wrong keywords
Content optimization comes down to getting your website to rank for specific keywords. Therefore, it is important that you go for the relevant keywords. You may not want to ignore the importance of long-tail keywords.
Before you start, you may want to do some research. For this purpose, you can use some useful tools, such as Moz, SEMrush, Google Trends, and Google AdWords Keyword Planner, just to name a few. Going for the wrong keywords is a big mistake.
2. Keyword stuffing
Another common mistake is overusing keywords. Using the same keywords too many times in content is considered spam by search engines. Therefore, it will hurt your ranking in search engines.
Ideally, your keyword density should be 0.5-1%. Google can detect keyword overuse with a technique called Latent Semantic Indexing (LSI).
3. Creation of irrelevant content
Another common mistake is producing content that is irrelevant to your content. Search engines, like Google, only serve those pages to online search engines that contain relevant keywords and content. So if people come to your site but can’t find the content they searched for, your website won’t rank.
4. Publication of non-original content
This point is about the quality of the content you post on your blog or site. The content that you are going to publish on your blog must be original or your site will be penalized by Google. Therefore, it is not a good idea to copy content from another site and use it on your site.
Duplicate content will not be helpful at all. Therefore, you are better off investing in original content. If you can’t write articles yourself, you can hire a freelancer.
5. Do not use title tags or meta descriptions
Meta descriptions and title tags are very important for SEO. Ignoring this aspect of SEO will be bad for your website ranking. Another mistake is forgetting to add image tags. The problem is that search engine robots are not programmed to read text in images. So you need to include alt tags to help search engines know what your images are about.
6. Get low-quality backlinks
Today’s content marketers need to understand the importance of getting quality backlinks. However, they make the mistake of getting a lot of low-quality backlinks instead of a few quality backlinks from authority websites.
In other words, you need to get backlinks from sites that have a good reputation and a high rank.
7. Using too many internal links
Internal links are also important for a better ranking. What you need to do is link your blog posts or articles to the best performing pages and vice versa. However, make sure the articles you are linking to are relevant. Again, you may not want to overdo it or you may be penalized.
In short, make sure you don’t make these mistakes while following SEO techniques.
