Are you selling features or benefits?
What is the benefit that someone is buying when they buy a wristwatch? The first thing that came to mind was something like “the ability to tell what time it is”? If so, you’ve fallen into the Feature/Benefit trap that we often fall into when developing our promotional materials and sales presentations. A feature is…
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rise of death 3
I have to admit, all this zombie craze is getting a little stale. We’ve had many carnivorous undead scenarios with The Walking Dead, World War Z, Left 4 Deadeven Plants versus Zombies! So when I had a chance to review rise of death 3 for Xbox One, I wasn’t exactly jumping for joy. I mean,…
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Travel and holiday guide for Fiji
Tourist visit Nadi, Fiji’s third largest center, on the Pacific Ocean. It is a beautiful tropical paradise, ideal for romantic honeymooners. There is much to see, such as the village of Navala, where the houses are all built in the traditional way with woven bamboo walls and thatched roofs. The journey to the village can…
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Should owners treat their dogs like their children?
Should we treat our pets like our children? My dog, Cloudy, got me thinking a bit this morning as he patiently waited for me to make his flea dip. He had her favorite teddy bear in her mouth and leaned in, asking me to take her to play. It was not the first time that…
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6 financial investments to take this new year
Each New Year brings new hopes, goals, and aspirations that are unique to everyone. When it comes to achieving financial goals, it’s never too late to start, although it’s recommended to start as soon as possible for better returns. In pursuit of achieving your financial goals, you must first understand your potential investment options in…
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The value of conditioning
Let’s be honest. I’m an old fart heading towards the middle age handicap. I will never be as good physically as when I was jumping out of planes for a living. I have a fused back and a burned leg. I’m overweight and (really) out of shape. However, if it weren’t for martial arts, he…
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Philadelphia Eagles prepare for a new season
What’s new with the Philadelphia Eagles in 2008? The Philadelphia Eagles were a feisty bunch of chickens in 2007, posting just an 8-8 record but still managing to knock Dallas off their high horses. Now in season 76, they are looking for a more competitive season, still under head coach Andy Reid. So far, the…
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Free Scrapbook Books: 5 Tips for Using One to Create Your Own Scrapbook
Well, time for another general house cleaning. This is the time when you stumble across those valuable sentimental items that you want to keep forever. Photos of you and your best friends, family reunions and those great photos of the kids doing the fantastic times reminding of happy moments that you never want to lose.…
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CPP versus CPA in advertising
When website owners are looking for a proven strategy to drive relevant visitors to their sites, they are often faced with the question; Should they use CPP or CPA advertising methods? In fact, the growth of CPA marketing companies shows that that kind of traffic and lead generation pays off in the long run, and…
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Everything you ever wanted to know about making money from your website
This book is so well written that it actually condenses and easily organizes the incredible amount of information that is already available online on how to make passive income. The problem with the internet and making money online is that everyone tries to take something simple and make it complex so they can make it…
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