Category: Digital Marketing
6 Useful B2B Marketing Trends for 2021
We enter a new decade in early 2021. The previous decade began when many companies realized the importance of exploring the digital landscape to expand their horizons. The spread of the pandemic towards the end forced more companies to explore this avenue, and as a result, B2B digital marketing gained new momentum. While the opportunities…
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Why dance, why not: a book review on dance
Over the years, I have been very impressed by what Sir Ken Robinson has to say about creativity in our schools. It explains the problem of rote memorization and seems to speak to the dislike most Americans have of the No Child Left Behind (NCLB) legislation. Some of my friends have called NCLB Legislation; the…
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Coca-Cola vs. Pepsi: Which Stock is a Best Buy?
Possibly one of the biggest rivals in corporate America today, the battle between Coca-Cola (KO) and PepsiCo (PEP) continues to baffle not only consumers but also investors when it comes to determining which product is a better buy. While both companies have had recent trouble in emerging countries like India getting their products condemned for…
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Design and produce content appropriate to the channel and communication objective
Good content designers and writers are in high demand among marketers. No marketing campaign can be effective without these professionals. Here we discuss how to create the appropriate layout and content: Adequate layout and content In any campaign, the graphic designer is a vital part of success. The more effective the designs, the more captivating…
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Share personalized content effectively on LinkedIn
Creating amazing content, in general, is an absolute must for your brand. On top of that, you need to consider the various social networks that you are a member of. The interactions that result from the content you post are essential to your business. One important thing to remember is that the content you share…
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High PageRank sites to get backlinks
Here is a collection of 25 high page rank websites where you can post your content, create your profiles and drop your site url without any reciprocal link from your site. Once you create these high page rank backlinks, they will be a source of web traffic to your site for years to come. So…
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Top 5 brands of gummy bears
1. Black Forest Gummy Bear – A Consumer Favorite Many people consider the best brand on the list of the best gummy bears to be Black Forest gum. This may be because real fruit juice helps make this treat a healthier version of the soft bear that so many people love. Many consumers appreciate the…
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Social Media Marketing Strategies: What You Need To Know
Social Media Marketing Strategies: What You Need To Know As with running a marketing campaign elsewhere, you need to have a clear strategy when running a marketing campaign on social media sites. Running a marketing campaign on social media sites without a strategy will certainly not produce the desired results. Ideally, it is the strategy…
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Ethos, Logos and Pathos in a modest proposal by Jonathan Swift
Pathos is what the Irish survive and thrive on, so Swift begins her proposition with that. He presents a melancholic image to his readers in the opening lines of A Modest Proposal, recalling the beggars and urchins at the gates of Ireland, the women followed by three, four or six children. The first paragraph also…
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Business process improvement: creating internal controls, tools and metrics
To bring a business process to life, beyond simply drawing a map, it is necessary to establish internal controls, create tools that increase its efficiency and develop metrics. These elements make the process real for others. Internal controls: use them to identify points in the business process where mistakes can occur and explain how to…
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