Category: Digital Marketing
Stop an addictive habit and replace it with an inspiring one
Besides substance abuse, what is the most destructive habit or addiction? I would say that since mid-2015, the number one destructive addictive habit for many Americans has been following the national political news. And I’m not throwing the word addiction around casually. According to the American Society for Addictive Medicine: “Addiction is characterized by the…
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First, Better or Different; What every entrepreneur should know about niche marketing
“Entrepreneurs are simply those who understand that there is little difference between an obstacle and an opportunity and are able to turn both to their advantage.” Niccolo Machiavelli (1469-1527), Italian writer and statesman The entrepreneur who finds a customer segment that has been neglected or overlooked can earn extraordinary rewards. Niche marketing requires you to…
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What are the best marketing channels for SaaS companies?
What is SaaS? It is short for Software as a Service (SaaS). It is a software distribution model in which a third-party vendor hosts applications and makes them available to customers over the Internet. SaaS is one of the three main categories of cloud computing, along with infrastructure as a service (IaaS) and platform as…
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Social media marketing services for greater impact
Nowadays, no business can survive or prosper without the support of social media marketing services. Online marketing companies help businesses use the power of different sharing platforms for a variety of reasons, such as increasing the number of visitors to a website, increasing leads for a brand, increasing sales for a product or service, strengthen…
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Top 3 Chicory Coffee Brands – Add a Unique Flavor to Your Cup of Joe
Have you tried all the types of coffee the world has to offer? As a passionate coffee drinker, I’d like to say yes, but I haven’t traveled the world, nor do I have the time or money. However, if you want to try something new when it comes to coffee, a nice cup of coffee…
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Social media marketing for SMEs
In current times, when all industries are pushing more towards digitizing their operations and services, Social Media Marketing becomes a dominant aspect. No brand or organization can hope to move forward without implementing an efficient Modus Operandi for Social Marketing. People of all age groups and different social strata are glued to phone screens like…
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Rupa Bajwa’s Sari Shop
Rupa Bajwa’s “The Sari Shop”, set in the small town of Amritsar, evocatively captures the social atmosphere of a small town in India. Her narrative epitomizes the spirit of the sari shop environment with its energetic and intimate interaction between shop staff and regular customers. Deep down, whispering silk, soft cotton and shiny synthetic sarees…
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Time management and metrics
Do you know how well you manage time? Do you have any way to measure this? The mantra of modern management is “If you can’t measure it, you can’t manage it.” Can time management skill be measured? Once again, in the context of modern management, almost any measure cannot work. We need a metric to…
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5 important strategies that big brands implement with influencers
Traditional forms of advertising no longer work. Commercials and online advertisements are easily overlooked, skipped and muted, leaving budgets with little to show for customer acquisition and brand awareness. It’s 2018 and people are looking for information from those they trust or see as experts. That’s what makes influencer marketing so valuable. It opens the…
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SEO Tools Everyone Should Use
In the search engine optimization game, there are winners and losers. The difference between them is their classification. Planning your strategy is one factor; monitoring your success in search engines is another. In 2018, the game has changed once again. Some entrepreneurs choose to consult a digital marketing company for their SEO strategies. However, if…
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