Category: Digital Marketing
Mobile App Development Trends in 2017
With the advent of mobile technology, customers in today’s world are constantly on the go. People have become extremely tech-savvy these days, and thinking about the world around us is simply not possible without our smartphones. From hotel booking to booking tickets, from shopping to banking, from booking a taxi to paying utility bills, almost…
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Pay Per Click Marketing: Everything You Need
Before we get into the details, let’s discuss a brief myth; Ignis fatuus. Is it true that 1000 views make a dollar on YouTube? The answer to this simple question is No. There is no virtual connection between the amount of money and the number of views you get on YouTube. However, higher number of…
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Your nonprofit should use Snapchat to target young audiences
Facebook may be the king of social media, but it’s not the one people under 30 turn to when using social networking sites. The social media platform for audiences under 30 is Snapchat. In fact, Facebook continues to lose market share to Snapchat with the younger generations. The following are some of the statistics and…
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Local SEO for Small Businesses
Small businesses need SEO especially at the local level. For example, if someone is looking for a restaurant, they will first search in their local area. Local listings improve your visibility and help you rank higher in search engines, even if your main business may attract larger searches. Is your business listed on local online…
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Astroturfing: Is Buying Friends Good For You?
Who says you can’t buy friends? In the scope of social media, you can amass hundreds to thousands of followers overnight. Astroturfing, the practice of increasing your follower count in social media platforms like Facebook, Twitter, Google+, Instagram, YouTube, and Pinterest, has become an internet phenomenon. It is the fastest road to popularity. The benefits…
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Verbal Bullying – Words are Powerful
Words are powerful. They can encourage or they can hurt. They can make a person laugh or reduce them to tears. Verbal intimidation can make an individual self-assured and helpless in their effort to appear unaffected. In any public or parochial school across the United States, there are thousands of students who are verbal bullies.…
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MOOC Analytics: What corporate training can learn from Big Data
What parts of your training program are the most or least effective? When are your employees really engaged and when are they daydreaming? What training units/simulations/assessments/employee actions are most associated with learning? How does training influence the success of your employees and your organization? Would you like to be able to answer these questions? According…
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Polish images with image enhancement services
For companies, improving the quality of photographs is an important aspect when those images contain certain deficiencies or errors. For real estate business owners, images are the best way to showcase properties in different locations, as it allows clients to familiarize themselves with the things to expect from home construction projects. The enhancement service may…
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What small business owners can learn from the marketing genius of the Olympics
The next time a small business owner asks you for an advertising tip that’s guaranteed to work, tell him to follow the strategy used to promote the Olympics. That’s how it is. Olympic Games. There is a very specific model, introduced by American television networks more than a quarter of a century ago, that is…
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Top 10 Training Metrics
Is it time to measure the effectiveness of your training programs? If you’re not sure where to start, these Top Ten Training Metrics can help. Measuring training effectiveness is a very difficult task for stakeholders, training departments, and end users. If you’re a training manager or business stakeholder looking for ways to measure the effectiveness…
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