SEO affects all websites online, and if you own an online business, you need SEO for your website.
SEO is short for “search engine optimization”. The SEO of a website helps determine how well it will rank in Google and the other search engines. Simply put, how high on the results page the link to your website will show for a specific search term.
Is SEO Really Important For Your Website?
The reason SEO is important to your website is that good SEO drives more traffic, which can translate into more sales, more email list subscribers, more ads clicked, etc.
SEO is of greater importance for smaller websites, as they probably don’t have as much of a budget to pay for advertising. Search engine traffic is completely free.
Two types of SEO
There are two main subdivisions or areas of SEO. These are on-page SEO and off-page SEO. Both help improve your search engine rankings. But besides that, they are quite different. You will need a combination of on-page and off-page SEO for your website to rank well.
What is on-page SEO?
On-page SEO relates to the steps you take on your website to optimize it for SEO. This includes:
- Happy: Any content material that you publish on your website that includes the keywords that people will use to search for that content will strengthen your on-page SEO. Keywords tell search engines what your content is about, which will then boost your position in the rankings.
- URL: When you include a keyword in your URL, you optimize the SEO on your website page.
- Photos: The images on your website have elements called alt text, which is not visible to your website visitors. You can include keywords in the alternative text that will be picked up by search engines.
- Site optimization: Hosting and designing your website make a difference in your SEO. Make sure your website is mobile friendly and has a fast loading speed.
This involves a series of steps that can improve the ranking of your website without changing anything on the site itself. It is often called link building and it is a method of creating links from other websites to your website.
Backlinks are a signal of the value of your website content. The key aspect is to get back links from quantity websites. Also, sharing links to your website from social media will increase your site’s ranking in search engines because search engines see links to social media as backlinks.