Shopping: the way of the future
The beauty business is undergoing a big change for the better: salons are adding boutiques, entire centers of fashion accessories that bring more sales and profit for your business.
The key to your success? Boutique: a new salon service that complements traditional beauty services. Boutique enables stylists to transform into full-service fashion consultants for their clients. What is most surprising about this movement is that it began far from the style centers of New York and Los Angeles, in the rural Northwest. Led by Sunriver Specialties, “Boutique Salons” are popping up in cities across the US.
What exactly is a “Boutique Salon”?
Imagine a popular salon with a loyal local following, drawn from a community of several thousand women, all of whom want to look stylish and attractive. To fulfill this wish, they all turn to one person in particular, Julie, the owner of the most modern salon in the city. While they come to her for traditional salon treatments like cuts, color, and perms, they also come to her for so much more: a complete style makeover.
Julie understands that while these women may live in a small town, they want to be stylish. To meet the needs of her clients, Julie offers a full line of trendy yet affordable hair accessories, jewelry, handbags, watches and more. She has transformed her salon into a full-service style center where women can customize their entire look from hair to feet. Julie’s customers leave happy while she enjoys the additional income earned from high profit margins on accessories.
Many salon owners have already established themselves as premier hair care centers, and because of this, adding fashion accessories would be simple and inexpensive, yet highly effective.
Why buy?
– Make more money!
Shopping generates extra profit with minimal expense and effort.
– Be fashionable!
The boutiques give the salons a pleasant and elegant atmosphere.
– Be unique!
The boutique makes the salons stand out and stay in the minds of the clients.
-Have fun!
Accessories are fun additions to everyday life; Give your customers this gift!
BUSINESS AND STORE TIPS
Always keep a good stock of merchandise in your shop/salon. By doing so, you show your customers that you are dedicated and knowledgeable in selling these items, which in turn will make them more confident in asking you for advice and purchasing your accessories.