Choosing an Effective Name for Your Foreclosure Cleaning Business
Naming your new business is not only fun, but it is also an important first step in opening your foreclosure cleaning business. Choosing your business name may seem like a no-brainer, but it can be a difficult task considering the impact it will have on the image of your new business, even before it opens.
Let’s go over some ground rules for choosing an effective name for your business right from the start.
Keep it simple
It’s tempting to get cute and creative when choosing a business name, but the trick is to keep it simple. You want people to be able to easily say and spell the name of your foreclosure cleaning company.
Easily spelled: If someone is looking for you in the phone book or online, you want them to be able to easily locate you. And spelling out your business name shouldn’t be a barrier to finding your new foreclosure cleaning business.
Can you say it? Also, you want customers and other business owners to be able to easily pronounce your business name. Why? Because when a client or colleague prepares to recommend your foreclosure cleaning business, you want them to get the right name for your business so that you finally get the desired referral.
For example, “Foreclosure Cleaning” is much easier to say and spell than “Foreclosure Le Cleaning” (cleaning is the French word for cleaning).
Keep your business name as simple as possible and you are well on your way to choosing an effective name for your new business.
Short and sweet!
Keep your business name short, no more than three words. You will use your company name on your printed material (postcards, business cards, inspection forms, brochures, budget forms, etc.). The shorter your company name, the easier it will fit into internal printed material and marketing pieces.
And with the above in mind, shorter names are easier to say, spell, and most importantly, easier to remember.
What’s in a name?
What’s in a business name? Everything from your business services to your image will be included in your foreclosure cleaning business name. Try to choose a name that indicates what your company does.
For example, what do you think Sam’s Services does? Who would have a clue! With a name like Sam’s Services, the company could theoretically handle anything from zebra training to plumbing. But on the other hand, a name like Sam’s Plumbing would say it all.
Try to stay away from vague names because they will subconsciously give the impression that you are trying to be everything to everyone.
Clearly define what you do
You want your name to clearly define the services of your company. It is not as easy as it sounds, but you need to have a name that equals success. Try going one step further by choosing a name that also takes into account the pulse of your industry.
In our industry, using the word cleaning or cleaning, or something equally effective, is key. For example, Foreclosure Cleanup, LLC, says the company handles foreclosure cleanup work. The use of foreclosure in company names shows that the company is prepared to help in the foreclosure crisis. Choosing cleaning is key for obvious reasons – that’s what the company does: cleaning jobs.
Sam’s Debris Removal is also very effective because it indicates what the company does; But Foreclosure Debris Removal is more powerful because the name unconsciously addresses and acknowledges the state of the real estate industry, while providing a concrete solution to industry problems. The company clearly handles debris removal (solution) from properties that have been foreclosed (crisis).
Important first step
Choosing an effective business name is an important first step in opening your foreclosure cleaning business. Remember, try to make sure your new business name is 1) no more than three words, 2) easy to say, spell, and remember, and 3) give a clear indication of the types of services your business handles.
conclusion
There are several other rules of thumb for choosing an effective business name, but the above will put you on the right track in choosing the perfect name for your new foreclosure cleaning business.
Good luck!
