What is your USP?

Do you know what your USP is? In fact, here’s a better question. Do you know what a PVU is? USP stands for “Unique Selling Proposition”. A unique selling proposition is the reason someone should buy from you and not your competition. In other words, the unique benefits that your […]

What is social media marketing?

Social media marketing is a completely new, but vital, part of online marketing that has taken off in recent years. A brief definition of this is the process of increasing traffic to your site or getting attention online through social media sites. What are social networking sites? These types of […]