7 ways to boost user engagement on social media
When you are on social media, you want to generate a lot of engagement. Having said that, driving engagement can sometimes be a tedious task. But if you understand what you want, you can make sure it happens by planning for it, using the right systems to make sure it happens, and then learning from it so you can do it more.
1. Develop an integrated content marketing strategy
You want the content you share on social media to integrate with the content you post on your blog and website, email, and elsewhere. Everything must have a purpose, a reason for being, and a goal in mind.
2. Create and share member-centric content
When the content that you create and that others have created focuses on what your audience wants to know, needs to know, and is interested, it will keep people interested. It will make them want to see your blog, open your emails, and engage more because it’s about them.
3. Share video content with your groups
Using video content is also a good way to generate more engagement. People are more likely to comment on videos, share videos, and even watch the video in text content. This is especially true if the video is short and to the point.
4. Tag people in posts
When you are sharing someone else’s content, or mentioning someone in your content, or you think someone would be interested in the content, please tag it so your name shows to yourself and others (based on your privacy settings). This is a great way to make your friends see each other too.
5. Schedule your content for the best moments
Using the data, determine when are the best times and days to share information with them, and then use the scheduling features to share when the most people are likely to see the post.
6. Write better headlines to get attention
Your headlines matter a lot because some people will simply overlook your actions if the headlines are not spelled correctly. You don’t want to mislead people, but you do want to get their attention, so it’s a fine line to walk when considering how headlines affect open rates.
7. Study your audience statistics
Remember that data is important, so study the data available to you on each platform you use to find out what is the right content to share at the right time and how to get more engagement where your audience is at the moment.
