20 Must-Have Push Notification Best Practices for Ecommerce Merchants
Mobile marketing is the recent buzzword and push notification is definitely an indispensable part of this promotional journey. Reaching users outside of app usage was no easy task, but push notifications have made it possible. You have the power to stay on the sidelines without getting lost in the colossal crowd of unread messages. While push notifications are the ideal way to capture user attention, they can be easily manipulated if, in the wrong hands, doing the wrong thing has more influence than the right thing.
Issues
According to a report published a year ago, people find push notifications really annoying. The fact is that push messages are nothing more than attention seekers. They like to capture the user’s response by being a direct line of communication between the client and the application. It is important that only relevant messages reach the app user without enraging them. The problems that usually arise in the case of automatic notifications are:
When the user consents to push notifications, marketers need to ensure that only relevant updates reach the customer by knowing their set of preferences.
You should realize soon that push notification is a privileged tool that should not be used to spam users with frequent messages throughout the day.
The wrong time can annoy a user and cause them to instinctively delete the app. To prevent such a thing, set the timer for the relevant alerts.
· Before sending any push message, certain criteria like age, time, basically all user information is required because otherwise you are bound to send wrong messages to wrong people.
Push ads via notifications are a complete no for any user who wants to stay with you and likes your app.
· Late messages can annoy people to the core.
· Marketers should ensure that opting out of push messages is as easy as opting out of notifications. Easy setup can prevent customers from removing the app completely.
Industry Overview
The year 2015 was considered to be the game changer for the push notification industry. From general push messages, the focus shifted to targeted notifications to target users based on their preferences. Shifting from non-spam related push messages to planned tactical messages significantly improved engagement, retention, and the consumer experience. Every industry must be flexible enough to stay ahead of the changing streams of customer needs. Fashionistas and creators struggle to imagine the next popular trend, while medical scholars try to answer nature’s toughest questions. Becoming a leader in a particular industry, setting trends is more important than just blindly following them.
Push notifications are the cheapest and best way to drive app retention and engage your customers. But often it is applied thoughtlessly, insensitively and honestly unseemly. A new report from Accenage based on more than 38 billion push messages suggests that if push notifications are applied and used properly, push messages can have a huge influence on Android (until the release of Android M OS), with a 100% subscription. omitted.
20 interesting solutions
Push notifications are just as important as your app’s user experience (UX) because researchers believe that over 71% of app uninstalls are typically triggered by push messages. The bottom line is that bad push practices can be harmful, as push notifications directly affect users and not devices. So let’s take a look at some of the best pushing practices for hitting the target.
1. Respect to the specific local time zone
It’s quite easy to think and act according to your own time zone like “it’s 8pm in India so let’s start circulating the push messages”. Push notification doesn’t work that way. When your customers are engaged, it becomes vital that your messages reach the user at the right time when they are ready to receive them according to their time zone. A decent push service will definitely reduce server load and stagger messages in a window if needed.
two. Internally prioritize a message
What is prioritizing a message? Marketers often think, the more the better. Right? It is not the same in all cases. Many times, more can reduce your income, your users, usage, comments and everything. Sending 23 to 50 notifications a day to customers can not only irritate them but also cause them to uninstall an app. Therefore, internally prioritizing a message to a maximum of 5-10 per day can help and suit most applications.
3. Avoid generic urges
Considering a hard limit for multiple inserts per day can be an effective practice. You may be thinking of shipping various services that can help your application interact with the user, inform the user, and gain insight into the user’s preferences. But, generic impulses can be called bad practices. Giving preference to transactional messages can grab more user attention.
Four. Evaluate your user’s sleep
When it comes to the night, people often want to get a good night’s sleep to start a new day. Cell phones are often put on silent or do not disturb mode while people are sleeping. Considering this, do you really think that people really have time to go through all the push messages that arrive overnight or early in the morning? Therefore, marketers must also value the user’s sleep and limit notifications until the day. Perhaps a summary push notification in the morning can be more effective than 10 strange messages in the evening.
5. Personalize content for users
Push messages can be personalized and sent to users to make them more valuable. Except for junk and irrelevant messages, news alerts, offers and chats based on user preferences can bring a positive impact. Numerous marketing automations are possible with some very basic data input. Like how long the app has been installed on your device, what level of play you currently have, your last usage, and many little things can help customize push messages for users.
6. Favor transactional impulses
1:1 push messages that are typically targeted to a single user and not typically unique to the audience split are called transactional pushes. For example, your package is being sent or there is a new like, and more. Such notifications perfectly fit the definition. However, punctuality is one of the best practices that one should adhere to.
7. Personalize with username
When a message is intended exclusively for one user and is indicated by the user’s name in push messages, such as Ronit, it’s time for your doctor’s visit in another 4 hours; people take it more seriously and really like those notifications.
8. Keep it simple and short in 10 words
To create an impact in the minds of users, 10 words are more than enough to convey the right message that you want your user to know.
9. Correct Implementation of Technology
To keep the 71% stats shown above at bay, it is very important to implement notifications correctly. It’s not just about certificates and provisioning.
10 Seeking permission is indeed vital
The pop-up alert that appears at the beginning of an app installation requesting permission is ideally the most important checkpoint. Without the user’s permission, notifications cannot be sent.
eleven look for a 3dr party service
Setting up push notifications is not an easy task to do on your own. Seeking the help of the third party service is the best option in terms of coverage, consistency and good features.
12 Opt in to preload content
If you are directed to some content in the application via a push message, it is most likely preloaded with the available API. This may delay the push by a few seconds, but you get the user interface out of the box, without waiting for the irritating loading screen.
13 Easy availability of notification settings
Difficulty locating notification settings can be annoying for customers. The easy availability of settings to turn notification off or on is vital.
14 Customize message based on location
Appropriate meaningful location-based messaging will build engagement with customers. Personalizing messages based on the user’s location can be a great practice.
fifteen. thinking outside the box
It’s important that you deliver targeted value and unique content to end users while incorporating push notifications into your planning strategies. This requires innovative thinking. Push ads are not just one part of your communication approach; it is a part of mobile customer engagement with your brand.
sixteen. Smart segmentation
CRM software or in-app behavior should be the smart drivers for smart segmentations. Both user behavior and user profiles are necessary for sound division planning.
17 KPI Definition
The mobile key performance indicator can help you understand actual interactions, long-term retention or conversion, and lifetime or revenue value of the product, while click-through and conversion rates only help you understand preliminary achievement of a product. campaign.
18 Content plays an important role
The content of your message creates a strong impact on the success of push notifications. Such as, “off”, “discounts”, “promotion code”, etc. They have strong consumer interest.
19 rich pokes
In addition to text content, Android forever lol and iOS 10 feature significant advances. Now your automatic previews can include GIF images and videos. For arbitrary views from your iOS 10, you can study in detail.
twenty Delete expired messages
Once the message loses its relevance, it should be removed automatically. For example, 50% off shoes was a valid offer a week ago but is currently useless to the user, so it should be removed automatically.
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