It seems as if there is some kind of frenzy or uproar of some kind regarding content marketing… It’s kind of peculiar, since content marketing has always been the number 1 practice, essential in SEO best practices. In fact, content is what made the Internet one of the most important inventions of modern technology.
Lee Odden of TopRank Marketing has said, “Content is the reason search started in the first place.”
Before the Web/Internet was so cluttered with display ads and PPC, content was the only thing driving traffic to websites.
Interestingly, even since the rise of technology and digital marketing, content still has a huge impact on driving customers and sales to different websites. Instead of diminishing in power, content has now become more essential and effective than ever in digital marketing strategies.
Why market content for Shopify eCommerce stores?
An exceptional piece of content that you create can live for eternity on the Internet. Unique and noteworthy content will continue to drive traffic, leads, and sales for years to come! You will proceed to make your social media rounds and develop referrals and backlinks.
When you write totally amazing and amazing content, you are starting to create a chain reaction of spells. The more engaging and informative the content, the greater the response… and this is just one of the many reasons why content marketing for Shopify eCommerce stores is vital!
You have to think of content marketing as some kind of money-making device or something that works without ever getting tired no matter what time of day it is… When you use content marketing correctly for eCommerce stores Shopify, your business will just continue. growing up.
Below you will find a variety of Killer Market content strategies that will drive traffic to your Shopify eCommerce store.
1. Write titles in bold. Always start with the basics: great headlines. On the search results pages, the headlines you’ve created have a colossal impact. Use headlines to attract the attention of your users and potential customers.
2. Write using power language/words. Powerful words are words that will convey emotions and attract different senses in a person. Words like “killer, catastrophic, ballistic, explosive and/or “amazing, mind-blowing, extraordinary, miraculous, amazing” and the like seem to trigger a reaction in people. We are sure you have experienced this too while reading powerful and truly moving content.
However, be careful about using too many power words as it can come across as witty or even spammy. Find a balance and place powerful words in the right places, where the impact will be felt the most.
- Don’t be afraid to be sexy. It’s no secret that sex sells. It just does… That being said, be sexy in applicable circumstances, but don’t overdo it. You don’t want to be inappropriate or offensive. Creating some catchy headlines will help you with traffic to your Shopify eCommerce stores.
- Be mysterious and intriguing. Everyone enjoys a bit of mystery; a bit of intrigue… so don’t unleash all your information in your headlines. Spark reader curiosity by leveraging the divide between user problems and solutions you can provide.
- Implosion of expectations. Keep in mind that not many websites have received much attention following the conventional methods. Think out of the box. Dare to be edgy and a little shocking. Remove the filter from yourself and your content. Write about things your users don’t expect. However, ALWAYS back up your information with hard data and facts.
3. Acquire Information. We recommend that you subscribe to websites such as: Copy Blogger, QuickSprout, Social Media Examiner, and Content Marketing Institute. Take note of the types of headlines, which generate the most shares and Tweets. Don’t be afraid to be experimental. You will learn from your mistakes.
4. Create fruitful content! Fertile, generous, informative, creative, abundant – these are all synonymous with extraordinary Shopify eCommerce content. People really love connecting and interacting with content as long as it engages their senses. If you know what really appeals to your target audience, you’ll see your content start to spread like an epidemic. Use this guide to create genuine and fruitful Shopify eCommerce content.
5. Make sure the content goes viral. How do you know if your content is viral worthy? Well, if your content is worth your information, it will usually spread on its own. Give your target audience reasons to connect and/or share your content with others. Is your content absolutely amazing? Are you offering special offers?
Developing viral content is of the utmost importance as it will compel your users to share your content. For Shopify eCommerce stores, it is sometimes a bit more challenging, and for this reason, you need to make sure that your Shopify eCommerce blog page is one of the best in your line of business or industry.
6. Newsjacking of social trends. We live in a world of hashtags and trending topics, and hashtags and trends come and go on a daily basis. When you use Newsjack, you’re basically leveraging the hot topics on social media to optimize your ecommerce content. For example, if #NationalCatDay is trending on Twitter, think of and/or find a way to link this trending hashtag to your business. You can even just tweet about it on your business Twitter account and users will notice that your business is one that keeps up with all sorts of hot topics.
7. Create longer blog posts/content. Guys, it’s a myth that users are lazy and don’t want to read long copies. Sure, if the content is boring or uninformative and invaluable to users, they will naturally bounce. However, if you have great content, with valuable and newsworthy information, your users will definitely want to read all of your content.
Plus, search engines just love long-form copy!
8. Create and use visual content. It has been reported that Tweets containing images have received approximately 89% more favorites and approximately 150% more ReTweets compared to Tweets without images.
Sure, you can select most of the images/photos you share on Twitter and other social media platforms, but it’s highly recommended that you dare to get a little creative with your smartphone and camera and experiment with a few for totally authentic images. You never know: you might even start something as big as the Hot Pepper Challenge!
Organizing and organizing content marketing for Shopify eCommerce stores
A lot of Shopify eCommerce stores/businesses have recently realized the importance of eCommerce and content marketing. But only a few have found the necessary infrastructure to optimize continuous content across the wide range of digital marketing platforms and channels available.
No matter what type of business you have, you must have access to the capabilities that will allow you to create, disseminate, and monitor your content.
9. Develop a calendar for Shopify eCommerce content. To get started, you need a concrete Shopify eCommerce content marketing strategy. Create a document that details: topics, short-term goals, targeting data, and segmentation. A calendar like the one described is the best way to start and ensure a successful ecommerce content marketing campaign for your Shopify ecommerce store.
As you get more familiar with your target audience, you’ll be better suited to prepare different content marketing strategies that are right for your users. Always make sure that any new strategy you implement is of the highest quality. Don’t create content just for posting something…
10. Reuse content. “Kill two birds with one stone…” When writing content, keep this quote in mind as it can be invaluable and extremely effective. When creating content, we often forget about some of the best writing ever published.
Take the time to go back to previous content you’ve written and/or created that you feel confident about and share it multiple times on the same platform, so you can reach people in different time zones or in different clothing online. Once you do this, modify/reuse your content, so you can distribute these awesome pieces of content across different platforms.
For example, if you created an infographic a few weeks ago and are now developing a video for this week, see if you can incorporate your infographic from a few weeks ago into your new video. Remember, content is not just about words!
Start applying these amazing and totally effective tips that will boost sales in your Shopify eCommerce store!